Enjoy vs Purely Sprouted · Bay Area shelf head-to-head
Enjoy and Purely Sprouted, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Sprouted carries more Brand PowerPurely Sprouted is in more Bay Area grocersPurely Sprouted fields the deeper lineup
Enjoy
Purely Sprouted
9
brand power
23
2
products
6
1
categories
2
2
subcategories
4
1
grocers
5
$5.89
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enjoy▭ Purely Sprouted
Distribution · 30% of score4·21
E
P
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score15·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enjoy
no top category Purely Sprouted doesn’t also play in.
only Purely Sprouted
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Enjoy · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enjoy · Purely Sprouted
