Ensure vs Koia · Bay Area shelf head-to-head
Ensure and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineup
Ensure
Koia
39
brand power
54
21
products
26
1
categories
4
10
grocers
15
36.1¢
price per fl oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ensure▭ Koia
Distribution · 30% of score42·63
carried in 10 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ensure
no top category Koia doesn’t also play in.
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ensure · 3
only Koia · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ensure · Koia
