Entenmann's vs Rainbow Donuts · Bay Area shelf head-to-head
Entenmann's and Rainbow Donuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineup
Entenmann's
Rainbow Donuts
43
brand power
22
15
products
9
4
categories
1
5
subcategories
2
6
grocers
1
$6.74
avg price
$3.72
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Rainbow Donuts
Distribution · 30% of score25·4
E
R
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rainbow Donuts
no top category Entenmann's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Entenmann's · 6
only Rainbow Donuts · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Rainbow Donuts
