Entenmann's vs Tastykake · Bay Area shelf head-to-head
Entenmann's and Tastykake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocers
Entenmann's
Tastykake
43
brand power
37
15
products
14
4
categories
5
6
grocers
1
$6.74
avg price
$3.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Entenmann's▭ Tastykake
Distribution · 30% of score25·4
E
T
carried in 6 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score71·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Tastykake
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Entenmann's · 5
only Tastykake · 0
no exclusive doors — everywhere Tastykake is, Entenmann's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Entenmann's · Tastykake
