Enzo vs Pons · Bay Area shelf head-to-head
Enzo and Pons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Enzo carries more Brand PowerEnzo is in more Bay Area grocersEnzo fields the deeper lineupEnzo sits further up the premium end
Enzo
Pons
30
brand power
9
13
products
2
3
categories
1
3
grocers
1
$30.15
avg price
$26.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Enzo▭ Pons
Distribution · 30% of score13·4
P
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Enzo
only Pons
no top category Enzo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Enzo · 2
only Pons · 0
no exclusive doors — everywhere Pons is, Enzo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Enzo · Pons