Eo vs Old Spice · Bay Area shelf head-to-head
Eo and Old Spice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo carries more Brand PowerEo is in more Bay Area grocersEo fields the deeper lineupEo sits further up the premium end
Eo
Old Spice
52
brand power
25
26
products
7
6
categories
2
5
grocers
4
$12.25
avg price
$8.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Old Spice
Distribution · 30% of score21·17
O
carried in 5 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Old Spice
no top category Eo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Old Spice · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Old Spice
