Eo vs Schmidt Old Tyme · Bay Area shelf head-to-head
Eo and Schmidt Old Tyme, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo carries more Brand PowerEo is in more Bay Area grocersEo fields the deeper lineupSchmidt Old Tyme sits further up the premium end
Eo
Schmidt Old Tyme
52
brand power
23
26
products
8
6
categories
2
5
grocers
2
$12.25
avg price
$12.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Schmidt Old Tyme
Distribution · 30% of score21·8
S
carried in 5 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score89·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Schmidt Old Tyme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Schmidt Old Tyme · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Schmidt Old Tyme
