Eo vs Seventh Generation · Bay Area shelf head-to-head
Eo and Seventh Generation, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Eo carries more Brand PowerEo is in more Bay Area grocersEo fields the deeper lineupSeventh Generation sits further up the premium end
Eo
Seventh Generation
52
brand power
35
26
products
5
6
categories
1
5
grocers
3
$1.62
price per fl oz
64.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eo▭ Seventh Generation
Distribution · 30% of score21·13
carried in 5 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seventh Generation
no top category Eo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eo · 3
only Seventh Generation · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eo · Seventh Generation
