Equal vs Sweetleaf · Bay Area shelf head-to-head
Equal and Sweetleaf, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweetleaf carries more Brand PowerSweetleaf is in more Bay Area grocersSweetleaf fields the deeper lineupSweetleaf sits further up the premium end
Equal
Sweetleaf
14
brand power
37
3
products
18
1
categories
2
6
grocers
11
7.9¢
price per item
14.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equal▭ Sweetleaf
Distribution · 30% of score25·46
E
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equal
no top category Sweetleaf doesn’t also play in.
only Sweetleaf
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Equal · 2
only Sweetleaf · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equal · Sweetleaf