Equator vs Stok · Bay Area shelf head-to-head
Equator and Stok, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Equator carries more Brand PowerEquator is in more Bay Area grocersEquator fields the deeper lineupEquator sits further up the premium end
Equator
Stok
45
brand power
28
27
products
9
1
categories
2
16
grocers
4
60.7¢
price per fl oz
16.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Equator▭ Stok
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Equator
no top category Stok doesn’t also play in.
only Stok
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Equator · Stok
