Espinaler vs Loma Linda · Bay Area shelf head-to-head
Espinaler and Loma Linda, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Espinaler is in more Bay Area grocersEspinaler sits further up the premium end
Espinaler
Loma Linda
22
brand power
18
4
products
3
4
categories
3
4
grocers
2
$12.17
avg price
$4.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Espinaler▭ Loma Linda
Distribution · 30% of score17·8
E
L
carried in 4 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score28·22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Espinaler
only Loma Linda
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Espinaler · 4
only Loma Linda · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Espinaler · Loma Linda