Essential Oxygen vs Nature's Answer · Bay Area shelf head-to-head
Essential Oxygen and Nature's Answer, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature's Answer carries more Brand PowerNature's Answer is in more Bay Area grocersEssential Oxygen sits further up the premium end
Essential Oxygen
Nature's Answer
28
brand power
38
7
products
6
2
categories
3
3
grocers
5
$1.20
price per fl oz
63.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Essential Oxygen▭ Nature's Answer
Distribution · 30% of score13·21
carried in 3 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Toothpaste2 vs 2 SKUs
1% of shelf
only Essential Oxygen
no top category Nature's Answer doesn’t also play in.
only Nature's Answer
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Essential Oxygen · 1
only Nature's Answer · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Essential Oxygen · Nature's Answer
