Estrellita's Snacks vs Bare · Bay Area shelf head-to-head
Estrellita's Snacks and Bare, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bare carries more Brand PowerBare is in more Bay Area grocersBare fields the deeper lineup
Estrellita's Snacks
Bare
11
brand power
26
3
products
7
1
categories
3
1
grocers
6
$1.80
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Estrellita's Snacks▭ Bare
Distribution · 30% of score4·25
E
B
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Estrellita's Snacks
no top category Bare doesn’t also play in.
only Bare
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Estrellita's Snacks · Bare