Estrellita's Snacks vs Calbee · Bay Area shelf head-to-head
Estrellita's Snacks and Calbee, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Calbee carries more Brand PowerCalbee is in more Bay Area grocersCalbee fields the deeper lineupEstrellita's Snacks sits further up the premium end
Estrellita's Snacks
Calbee
11
brand power
36
3
products
14
1
categories
3
2
subcategories
6
1
grocers
7
$10.11
avg price
$6.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Estrellita's Snacks▭ Calbee
Distribution · 30% of score4·29
E
carried in 1 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Estrellita's Snacks
no top category Calbee doesn’t also play in.
only Calbee
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Estrellita's Snacks · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Estrellita's Snacks · Calbee