Ethel's Baking Co vs Jack's Allergen Friendly Bakery · Bay Area shelf head-to-head
Ethel's Baking Co and Jack's Allergen Friendly Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ethel's Baking Co carries more Brand PowerEthel's Baking Co is in more Bay Area grocersEthel's Baking Co fields the deeper lineupJack's Allergen Friendly Bakery sits further up the premium end
Ethel's Baking Co
Jack's Allergen Friendly Bakery
28
brand power
20
10
products
5
3
categories
3
5
subcategories
4
3
grocers
2
$7.35
avg price
$9.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ethel's Baking Co▭ Jack's Allergen Friendly Bakery
Distribution · 30% of score13·8
J
carried in 3 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ethel's Baking Co
only Jack's Allergen Friendly Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ethel's Baking Co · 2
only Jack's Allergen Friendly Bakery · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ethel's Baking Co · Jack's Allergen Friendly Bakery
