Eureka Tortilla vs Rise & Puff · Bay Area shelf head-to-head
Eureka Tortilla and Rise & Puff, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rise & Puff carries more Brand PowerRise & Puff is in more Bay Area grocersRise & Puff fields the deeper lineup
Eureka Tortilla
Rise & Puff
25
brand power
40
8
products
12
1
categories
4
2
subcategories
6
6
grocers
8
92.8¢
price per oz
$1.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Eureka Tortilla▭ Rise & Puff
Distribution · 30% of score25·33
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Eureka Tortilla
no top category Rise & Puff doesn’t also play in.
only Rise & Puff
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Eureka Tortilla · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Eureka Tortilla · Rise & Puff
