Evanhealy vs Soothing Touch · Bay Area shelf head-to-head
Evanhealy and Soothing Touch, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Evanhealy sits further up the premium end
Evanhealy
Soothing Touch
35
brand power
38
17
products
17
4
categories
3
10
subcategories
5
2
grocers
2
$17.87
price per fl oz
$1.45
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evanhealy▭ Soothing Touch
Distribution · 30% of score8·8
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Body Care5 vs 6 SKUs
1% of shelf
only Soothing Touch
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evanhealy · 1
only Soothing Touch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evanhealy · Soothing Touch
