Everett And Jones vs Bachan's · Bay Area shelf head-to-head
Everett And Jones and Bachan's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bachan's carries more Brand PowerBachan's is in more Bay Area grocersBachan's fields the deeper lineup
Everett And Jones
Bachan's
14
brand power
51
3
products
16
1
categories
2
1
subcategories
3
6
grocers
21
52.4¢
price per oz
63.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everett And Jones▭ Bachan's
Distribution · 30% of score25·88
E
carried in 6 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everett And Jones
no top category Bachan's doesn’t also play in.
only Bachan's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Everett And Jones · 0
no exclusive doors — everywhere Everett And Jones is, Bachan's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everett And Jones · Bachan's