Everett And Jones vs Sweet Baby Ray's · Bay Area shelf head-to-head
Everett And Jones and Sweet Baby Ray's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Baby Ray's carries more Brand PowerSweet Baby Ray's is in more Bay Area grocersSweet Baby Ray's fields the deeper lineupEverett And Jones sits further up the premium end
Everett And Jones
Sweet Baby Ray's
14
brand power
34
3
products
12
1
categories
2
1
subcategories
3
6
grocers
11
52.4¢
price per oz
24.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everett And Jones▭ Sweet Baby Ray's
Distribution · 30% of score25·46
E
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everett And Jones
no top category Sweet Baby Ray's doesn’t also play in.
only Sweet Baby Ray's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everett And Jones · 1
only Sweet Baby Ray's · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everett And Jones · Sweet Baby Ray's
