Evergood Sausage Company vs Silva · Bay Area shelf head-to-head
Evergood Sausage Company and Silva, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Silva is in more Bay Area grocersSilva fields the deeper lineupSilva sits further up the premium end
Evergood Sausage Company
Silva
24
brand power
26
5
products
8
2
categories
1
2
subcategories
3
6
grocers
8
83.4¢
price per oz
84.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evergood Sausage Company▭ Silva
Distribution · 30% of score25·33
S
carried in 6 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evergood Sausage Company
only Silva
no top category Evergood Sausage Company doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Evergood Sausage Company · 1
only Silva · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evergood Sausage Company · Silva