Every Body Eat vs Firehook · Bay Area shelf head-to-head
Every Body Eat and Firehook, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firehook carries more Brand PowerFirehook is in more Bay Area grocersFirehook fields the deeper lineupEvery Body Eat sits further up the premium end
Every Body Eat
Firehook
28
brand power
40
6
products
10
4
categories
1
7
grocers
20
$1.81
price per oz
$1.43
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Every Body Eat▭ Firehook
Distribution · 30% of score29·83
E
carried in 7 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firehook
no top category Every Body Eat doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Every Body Eat · 1
only Firehook · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Every Body Eat · Firehook
