Every Man Jack vs Old Spice · Bay Area shelf head-to-head
Every Man Jack and Old Spice, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Every Man Jack carries more Brand PowerEvery Man Jack fields the deeper lineup
Every Man Jack
Old Spice
42
brand power
25
11
products
7
4
categories
2
4
grocers
4
$2.92
price per oz
$3.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Every Man Jack▭ Old Spice
Distribution · 30% of score17·17
O
carried in 4 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Every Man Jack
only Old Spice
no top category Every Man Jack doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Every Man Jack · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Every Man Jack · Old Spice
