Everyday Dose vs Laird Superfood · Bay Area shelf head-to-head
Everyday Dose and Laird Superfood, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everyday Dose
no top category Laird Superfood doesn’t also play in.
only Laird Superfood
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Everyday Dose is, Laird Superfood is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyday Dose · Laird Superfood
