Everyone vs Mrs. Meyer's Clean Day · Bay Area shelf head-to-head
Everyone and Mrs. Meyer's Clean Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Everyone carries more Brand PowerEveryone is in more Bay Area grocersEveryone fields the deeper lineup
Everyone
Mrs. Meyer's Clean Day
64
brand power
56
49
products
17
5
categories
1
9
subcategories
1
6
grocers
5
90.0¢
price per fl oz
58.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Everyone▭ Mrs. Meyer's Clean Day
Distribution · 30% of score25·21
carried in 6 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Everyone
only Mrs. Meyer's Clean Day
no top category Everyone doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Everyone · 2
only Mrs. Meyer's Clean Day · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Everyone · Mrs. Meyer's Clean Day
