Evian vs Fiji · Bay Area shelf head-to-head
Evian and Fiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fiji is in more Bay Area grocers
Evian
Fiji
33
brand power
37
10
products
8
2
categories
1
2
subcategories
2
10
grocers
14
7.0¢
price per fl oz
10.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evian▭ Fiji
Distribution · 30% of score42·58
carried in 10 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evian
only Fiji
no top category Evian doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evian · 2
only Fiji · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evian · Fiji
