Evolve vs Koia · Bay Area shelf head-to-head
Evolve and Koia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Koia carries more Brand PowerKoia is in more Bay Area grocersKoia fields the deeper lineupEvolve sits further up the premium end
Evolve
Koia
15
brand power
54
4
products
26
1
categories
4
2
grocers
15
44.9¢
price per fl oz
43.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Evolve▭ Koia
Distribution · 30% of score8·63
carried in 2 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Evolve
no top category Koia doesn’t also play in.
only Koia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Evolve · 0
no exclusive doors — everywhere Evolve is, Koia is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Evolve · Koia
