Extra vs Trident · Bay Area shelf head-to-head
Extra and Trident, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Trident carries more Brand PowerTrident is in more Bay Area grocersTrident fields the deeper lineupExtra sits further up the premium end
Extra
Trident
39
brand power
44
14
products
22
1
categories
3
9
grocers
11
24.2¢
price per item
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Extra▭ Trident
Distribution · 30% of score38·46
T
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score69·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Extra
no top category Trident doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Extra · 1
only Trident · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Extra · Trident
