Fage vs Ellenos · Bay Area shelf head-to-head
Fage and Ellenos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fage carries more Brand PowerFage is in more Bay Area grocersFage fields the deeper lineupEllenos sits further up the premium end
Fage
Ellenos
52
brand power
37
23
products
14
1
categories
1
2
subcategories
1
19
grocers
10
43.4¢
price per oz
75.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fage▭ Ellenos
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fage
no top category Ellenos doesn’t also play in.
only Ellenos
no top category Fage doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fage · Ellenos
