Fage vs Greek Gods · Bay Area shelf head-to-head
Fage and Greek Gods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fage carries more Brand PowerFage is in more Bay Area grocersFage sits further up the premium end
Fage
Greek Gods
52
brand power
38
23
products
22
1
categories
1
2
subcategories
1
19
grocers
10
43.4¢
price per oz
28.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fage▭ Greek Gods
Distribution · 30% of score79·42
carried in 19 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fage
no top category Greek Gods doesn’t also play in.
only Greek Gods
no top category Fage doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fage · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fage · Greek Gods
