Fancy Feast vs Reveal · Bay Area shelf head-to-head
Fancy Feast and Reveal, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fancy Feast carries more Brand PowerFancy Feast is in more Bay Area grocersFancy Feast fields the deeper lineupReveal sits further up the premium end
Fancy Feast
Reveal
57
brand power
39
102
products
26
1
categories
1
2
subcategories
2
14
grocers
9
64.5¢
price per oz
$1.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Feast▭ Reveal
Distribution · 30% of score58·38
F
R
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score100·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Feast
no top category Reveal doesn’t also play in.
only Reveal
no top category Fancy Feast doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fancy Feast · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Feast · Reveal
