Fancy Sprinkles vs Wilton · Bay Area shelf head-to-head
Fancy Sprinkles and Wilton, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wilton carries more Brand PowerWilton is in more Bay Area grocersWilton fields the deeper lineup
Fancy Sprinkles
Wilton
9
brand power
70
2
products
39
1
categories
4
1
subcategories
5
1
grocers
10
$13.99
avg price
$9.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fancy Sprinkles▭ Wilton
Distribution · 30% of score4·42
F
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fancy Sprinkles
no top category Wilton doesn’t also play in.
only Wilton
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fancy Sprinkles · Wilton