Farchioni vs Séka Hills · Bay Area shelf head-to-head
Farchioni and Séka Hills, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Séka Hills carries more Brand PowerFarchioni is in more Bay Area grocersSéka Hills fields the deeper lineupSéka Hills sits further up the premium end
Farchioni
Séka Hills
22
brand power
27
5
products
9
1
categories
2
9
grocers
7
76.8¢
price per fl oz
$1.95
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farchioni▭ Séka Hills
Distribution · 30% of score38·29
S
carried in 9 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farchioni
no top category Séka Hills doesn’t also play in.
only Séka Hills
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Farchioni · 3
only Séka Hills · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farchioni · Séka Hills