Farmhouse Culture vs Pressed · Bay Area shelf head-to-head
Farmhouse Culture and Pressed, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pressed carries more Brand PowerPressed is in more Bay Area grocersPressed fields the deeper lineup
Farmhouse Culture
Pressed
22
brand power
54
5
products
31
3
categories
3
3
subcategories
8
5
grocers
17
59.9¢
price per fl oz
70.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmhouse Culture▭ Pressed
Distribution · 30% of score21·71
F
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmhouse Culture
only Pressed
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Farmhouse Culture · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmhouse Culture · Pressed
