Farmhouse Culture vs Suja Organic · Bay Area shelf head-to-head
Farmhouse Culture and Suja Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Suja Organic carries more Brand PowerSuja Organic is in more Bay Area grocersSuja Organic fields the deeper lineupFarmhouse Culture sits further up the premium end
Farmhouse Culture
Suja Organic
22
brand power
48
5
products
32
3
categories
2
3
subcategories
5
5
grocers
11
59.9¢
price per fl oz
79.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmhouse Culture▭ Suja Organic
Distribution · 30% of score21·46
F
carried in 5 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmhouse Culture
only Suja Organic
no top category Farmhouse Culture doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmhouse Culture · 3
only Suja Organic · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmhouse Culture · Suja Organic
