Farmhouse Culture vs Vive Organic · Bay Area shelf head-to-head
Farmhouse Culture and Vive Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vive Organic carries more Brand PowerVive Organic is in more Bay Area grocersVive Organic fields the deeper lineupVive Organic sits further up the premium end
Farmhouse Culture
Vive Organic
22
brand power
50
5
products
18
3
categories
2
5
grocers
13
59.9¢
price per fl oz
$2.05
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Farmhouse Culture▭ Vive Organic
Distribution · 30% of score21·54
F
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Farmhouse Culture
only Vive Organic
no top category Farmhouse Culture doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Farmhouse Culture · 2
only Vive Organic · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Farmhouse Culture · Vive Organic
