Fat Cat Bakery vs No Cookie · Bay Area shelf head-to-head
Fat Cat Bakery and No Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fat Cat Bakery
no top category No Cookie doesn’t also play in.
only No Cookie
no top category Fat Cat Bakery doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Fat Cat Bakery is, No Cookie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fat Cat Bakery · No Cookie