Fat Cat Bakery vs The Graceful Cookie · Bay Area shelf head-to-head
Fat Cat Bakery and The Graceful Cookie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Graceful Cookie carries more Brand PowerThe Graceful Cookie is in more Bay Area grocersThe Graceful Cookie fields the deeper lineup
Fat Cat Bakery
The Graceful Cookie
10
brand power
26
3
products
11
1
categories
2
2
subcategories
6
1
grocers
6
84.7¢
price per oz
$1.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fat Cat Bakery▭ The Graceful Cookie
Distribution · 30% of score4·25
F
T
carried in 1 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score22·60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fat Cat Bakery
no top category The Graceful Cookie doesn’t also play in.
only The Graceful Cookie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fat Cat Bakery · 1
only The Graceful Cookie · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fat Cat Bakery · The Graceful Cookie
