Feridies vs Hampton Farms · Bay Area shelf head-to-head
Feridies and Hampton Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineupFeridies sits further up the premium end
Feridies
Hampton Farms
34
brand power
19
12
products
6
3
categories
1
5
subcategories
1
11
grocers
7
$1.20
price per oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Hampton Farms
Distribution · 30% of score46·29
H
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hampton Farms
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Hampton Farms
