Feridies vs Marra Bros. · Bay Area shelf head-to-head
Feridies and Marra Bros., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineupFeridies sits further up the premium end
Feridies
Marra Bros.
34
brand power
16
12
products
4
3
categories
2
5
subcategories
4
11
grocers
2
$10.65
avg price
$4.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Marra Bros.
Distribution · 30% of score46·8
M
carried in 11 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Marra Bros.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Marra Bros.