Feridies vs Philosopher Foods Gut Nuts · Bay Area shelf head-to-head
Feridies and Philosopher Foods Gut Nuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineupPhilosopher Foods Gut Nuts sits further up the premium end
Feridies
Philosopher Foods Gut Nuts
34
brand power
7
12
products
3
3
categories
1
5
subcategories
3
11
grocers
3
$1.20
price per oz
$2.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Philosopher Foods Gut Nuts
Distribution · 30% of score46·13
P
carried in 11 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Philosopher Foods Gut Nuts
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Philosopher Foods Gut Nuts