Feridies vs Wa-chaa · Bay Area shelf head-to-head
Feridies and Wa-chaa, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feridies carries more Brand PowerFeridies is in more Bay Area grocersFeridies fields the deeper lineup
Feridies
Wa-chaa
34
brand power
11
12
products
3
3
categories
1
5
subcategories
1
11
grocers
1
$10.65
avg price
$5.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feridies▭ Wa-chaa
Distribution · 30% of score46·4
W
carried in 11 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score63·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wa-chaa
no top category Feridies doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feridies · Wa-chaa
