Fermín vs Palacios · Bay Area shelf head-to-head
Fermín and Palacios, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Palacios carries more Brand PowerPalacios is in more Bay Area grocers
Fermín
Palacios
29
brand power
39
7
products
7
3
categories
5
1
grocers
9
$21.35
avg price
$14.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fermín▭ Palacios
Distribution · 30% of score4·38
F
carried in 1 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fermín
no top category Palacios doesn’t also play in.
only Palacios
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fermín · 0
no exclusive doors — everywhere Fermín is, Palacios is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fermín · Palacios
