Fermensch Kombucha vs Gt's Living Foods · Bay Area shelf head-to-head
Fermensch Kombucha and Gt's Living Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gt's Living Foods carries more Brand PowerGt's Living Foods is in more Bay Area grocersGt's Living Foods fields the deeper lineupFermensch Kombucha sits further up the premium end
Fermensch Kombucha
Gt's Living Foods
30
brand power
53
10
products
25
1
categories
4
1
subcategories
5
6
grocers
17
47.6¢
price per fl oz
28.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fermensch Kombucha▭ Gt's Living Foods
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fermensch Kombucha
no top category Gt's Living Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fermensch Kombucha · 3
only Gt's Living Foods · 14
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fermensch Kombucha · Gt's Living Foods
