Fermensch Kombucha vs Health-ade · Bay Area shelf head-to-head
Fermensch Kombucha and Health-ade, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Health-ade carries more Brand PowerHealth-ade is in more Bay Area grocersHealth-ade fields the deeper lineupFermensch Kombucha sits further up the premium end
Fermensch Kombucha
Health-ade
30
brand power
62
10
products
31
1
categories
3
6
grocers
22
47.6¢
price per fl oz
29.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fermensch Kombucha▭ Health-ade
Distribution · 30% of score25·92
carried in 6 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fermensch Kombucha
no top category Health-ade doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fermensch Kombucha · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fermensch Kombucha · Health-ade
