Fermensch Kombucha vs Synergy · Bay Area shelf head-to-head
Fermensch Kombucha and Synergy, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Synergy carries more Brand PowerSynergy is in more Bay Area grocersSynergy fields the deeper lineupFermensch Kombucha sits further up the premium end
Fermensch Kombucha
Synergy
30
brand power
56
10
products
27
1
categories
2
6
grocers
17
47.6¢
price per fl oz
29.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fermensch Kombucha▭ Synergy
Distribution · 30% of score25·71
carried in 6 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fermensch Kombucha
no top category Synergy doesn’t also play in.
only Synergy
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fermensch Kombucha · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fermensch Kombucha · Synergy
