Ferrara vs Haribo · Bay Area shelf head-to-head
Ferrara and Haribo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Haribo carries more Brand PowerHaribo is in more Bay Area grocersHaribo fields the deeper lineupFerrara sits further up the premium end
Ferrara
Haribo
29
brand power
45
7
products
58
3
categories
1
4
subcategories
7
6
grocers
13
$1.99
price per oz
61.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrara▭ Haribo
Distribution · 30% of score25·54
F
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Haribo
no top category Ferrara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ferrara · 0
no exclusive doors — everywhere Ferrara is, Haribo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrara · Haribo
