Ferrara vs Nerds · Bay Area shelf head-to-head
Ferrara and Nerds, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nerds fields the deeper lineupFerrara sits further up the premium end
Ferrara
Nerds
29
brand power
32
7
products
24
3
categories
1
4
subcategories
5
6
grocers
6
$1.99
price per oz
74.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrara▭ Nerds
Distribution · 30% of score25·25
F
N
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score44·86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Nerds
no top category Ferrara doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ferrara · 3
only Nerds · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrara · Nerds