Ferrarini vs Negroni · Bay Area shelf head-to-head
Ferrarini and Negroni, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Negroni carries more Brand PowerNegroni fields the deeper lineupFerrarini sits further up the premium end
Ferrarini
Negroni
17
brand power
32
3
products
10
2
categories
3
2
subcategories
5
5
grocers
5
$3.91
price per oz
$3.15
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ferrarini▭ Negroni
Distribution · 30% of score21·21
F
carried in 5 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ferrarini
only Negroni
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Ferrarini · 2
only Negroni · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ferrarini · Negroni
