Fever-tree vs Ginger Lab · Bay Area shelf head-to-head
Fever-tree and Ginger Lab, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fever-tree carries more Brand PowerFever-tree is in more Bay Area grocersFever-tree fields the deeper lineup
Fever-tree
Ginger Lab
63
brand power
20
43
products
3
5
categories
1
9
subcategories
1
20
grocers
11
30.4¢
price per fl oz
62.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fever-tree▭ Ginger Lab
Distribution · 30% of score83·46
G
carried in 20 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fever-tree
only Ginger Lab
no top category Fever-tree doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fever-tree · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fever-tree · Ginger Lab
