Fgf (simple Joys) vs Csm Bakery · Bay Area shelf head-to-head
Fgf (simple Joys) and Csm Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Csm Bakery is in more Bay Area grocersCsm Bakery fields the deeper lineup
Fgf (simple Joys)
Csm Bakery
20
brand power
20
3
products
6
3
categories
4
3
grocers
4
$8.89
avg price
$8.13
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fgf (simple Joys)▭ Csm Bakery
Distribution · 30% of score13·17
F
C
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fgf (simple Joys)
no top category Csm Bakery doesn’t also play in.
only Csm Bakery
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Fgf (simple Joys) · 3
only Csm Bakery · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fgf (simple Joys) · Csm Bakery
